Though the multiplayer is still mostly the same decent experience as in Battlefield: Bad Company 2, that's still a poor point as well. All that Electronic Arts succeeded in doing is making their product look foolish. In fact, it stands to reason that, instead of providing its fans with a true sequel, Electronic Arts may have instead put far too much focus on its rivalry and attempting to big up its name and rushed through a product that was not finished, tested or even a little bit ready for players to enjoy. While the multiplayer stands fine on its own, the single player game mode is incredibly broken and not even worth the run-through even without the flaws. Not only did Modern Warfare 3 completely blow its rival out of the water in terms of sales, but Battlefield 3 offers a very broken experience for its players.
Unfortunately for Electronic Arts, it seems like their proud presence put them in a bit of a pickle. The slam advertising carried over into Battlefield 3 when it went up against Call of Duty: Modern Warfare 3, claiming the former was "flat out" the superior product. This is proven by the slam advertising the latter ever since the releases of Call of Duty: Modern Warfare 2 and Battlefield: Bad Company 2, where Electronic Arts mentioned it would avoid the nickel-and-dime technique just after Activision set its map packs at a record price.
Activision and Electronic Arts share no love, especially when it comes to their respective first-person war shooters.
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